If you want to turn your e-commerce website visitors into actual customers, then good web design is an absolute necessity. In an ideal scenario, your website should be able to make the customer’s purchase quicker, easier and thereby as much as stress-free as it can be. It doesn’t matter how brilliant your online advertisements are, at the end of the day if your website is not optimised for sales, then it can be losing valuable customers on a per-day basis.
Therefore, it’s essential that you go through the following tips and try to implement them into your e-commerce website, with the help of a professional website designing service. So, without much pondering around, let’s jump right into the list.
Tips To Optimise Your E-Commerce Website
1. Always Keep The User In Mind
It should be noted that every detail that is present on your website – from contact forms to product images – can potentially contribute to helping a user make up his or her decision. The decision could either lead towards purchasing a product or not doing so. Therefore, keeping the needs of the user at the forefront is very important in making a successful e-commerce website.
Moreover, having a good user experience will ensure that your current customers will become loyal and thereby spread the word of mouth. But, how do you find out that your website has a good user experience? Well, you need to obtain second opinions from multiple users including inside your friend/family circle or even proceed to hire a professional website designing service for the same.
2. Try To Use Simple Design Elements
There’s no denying that minimalistic websites are always rated higher because of their visual appeal. Moreover, they’re also deemed to be more trustworthy to the buyer than complex looking websites. Therefore, if you need to optimise your website so that you can achieve better customer conversions, then it’s always a good idea to simplify the website – with the help of the best web designing service.
Therefore, the best way to do this is by taking away unnecessary information out of the equation and using a design that looks simple & classy. A web page is not about utilising all the white space, it’s about giving the customer a clean experience.
3. Implement Honest Pricing
When you start designing your e-commerce website, be sure to be always upfront about the pricing regarding the services or products that you’re selling. This is because customers don’t like when websites try to hide information, thereby making it difficult for them to find out something more about a certain product or service. Therefore, you should never let your customers think that they’re getting tricked or deceived into buying your products or services.
The same rule applies to your e-commerce shipping policy as well. Always be upfront regarding the cost you’re charging for your shipping services so that customers will come to know about the same from the beginning – with the help of the best e-commerce website design service. It has been reported that vague shipping information can lead to increased cart abandonment rates. Thus, your customers should be able to know the cost of purchasing a product or service, along with the shipping charges for the same effortlessly.
4. Include Quality Photographs
One of the biggest drawbacks of online shopping is that – users cannot see the products or try the services in person before purchasing them. Therefore, to ease this pain, you need to include quality photos of the products or describe the services that you’re providing in detail – with the help of a website designing company.
Therefore, having high-resolution images is an absolute must when you plan on running an e-commerce website. Any picture blurriness or pixelation can easily turn customers away, thinking that the product is cheap. The same applies to services as well – if you don’t give a good description of the services that you’re providing along with pictures and charts, then your customers will not be interested in the same. Always consider creating photo-galleries for each product along with a picture zoom-in feature too. Also, if possible, try to use lifestyle photos where actual people are seen using or wearing it. Such a concept exudes genuineness and realism.