When done right, PPC can be the most effective strategy to drive traffic, brand awareness, and boost conversions. Paid advertising has an average of 200% return on investment. This means, for every dollar spent, you will generate $2. PPC company in Gurgaon However, it isn’t as simple as it seems. To make it easier for you, we have highlighted X PPC marketing strategies to enhance your results in 2021 and beyond. Let’s get started.

1 – Leverage Google’s Smart Bidding Features

Google’s smart bidding uses machine learning to automatically optimize bids for conversions. There are four primary types of smart bidding.

• Target CPA: It uses historical data from your ad account to automatically find the optimal bid for each ad.
• Target ROAS: It uses machine learning to predict future conversions to set maximum CPC and improve ROI.
• Maximize conversions: It customizes bid for every auction to ensure the best possible conversion rate.
• Enhanced CPC: It adjusts your manual bids for clicks that seem more likely to lead to a conversion.

2 – Create Ultra-specific landing pages

Landing pages are a core component of PPC. This is what customers see when they click on your ad. Besides, Google analyses your landing pages to give your ads a score between 0-10. The higher the score, the less you will have to PPC.

3 – Leverage Social Media Marketing

Social media like Facebook and Instagram offer narrow targeting, thereby increasing the quality of lead you generate. What’s more, is that social media marketing is a lot more affordable than Google ads.

4 – Use the Power of Artificial Intelligence

Artificial intelligence is being used in almost every industry, and PPC is no different. AI allows marketers to create more effective ad campaigns. It can predict the CTR of future ads, enabling you to optimize it for better results. It can also help identify the likelihood of conversion and calculate the impact of ads on quality scores.

5 – Voice Search for PPC campaigns

Voice search accounts for 50% of all the searches in Google. Besides, by 2022, 50% of consumers will be using voice shopping. To target voice searchers, make sure to use long-tail keywords and natural language to increase your chances of attracting potential customers.

Conclusion

PPC advertising has been one of the most effective digital marketing strategies and will remain so. Follow the five strategies mentioned above to get the best possible return on investment.

If you are not sure how to improve PPC results, we are here to help you. FSC is the leading PPC marketing agency in Gurgaon. Let us know your requirements, and we will take care of everything.