Google Analytics Setup: If you want your business to be competitive in the digital marketing space, then you need to increase the visibility of your business website by using various tools on the most popular search engine on planet earth – Google. In case you have a small to medium-sized business, then the pressure might be more to maximise your webpage results. But, sometimes it can be difficult to know how much traffic your website is garnering or from where it is coming from.
The definitive answer to all of the above queries is Google Analytics. And if you haven’t set up Google Analytics yet, then you’ve arrived at the right juncture. In this article guide, we’ll be sharing the easiest ways to set up Google Analytics for your website in a very short amount of time – with the help of a digital marketing company in Gurgaon.
What Do You Mean By Google Analytics And How Is It Useful?
This is an important tool that will help you gain an overall understanding of your website’s visitors as well as the performance – with the help of the best digital marketing company in Gurgaon. By using it, you’ll be able to know a lot about your website’s visitors, the type of content they’re seeing or want to see more of the same and also how they behave too.
Once you’ve been able to set up Google Analytics, you can easily track as well as to measure the goals of your website. Additionally, you’ll also be able to enhance your website’s ROI or Return On Investment – with the help of SEO services in Gurgaon. This means that your business will be seeing more sales and thereby more revenue too.
However, it should be noted that setting up Google Analytics can indeed turn out to be tricky if you don’t know the exact methods or procedures. That is why we’ll be giving you a few pointers on the same – with the help of a top SEO Company in Delhi. But, before we jump into that, let’s discuss some of the benefits:
- Gaining information regarding how many leads have been converted to purchases.
- Gaining information regarding where the visitors are coming from (location).
- Gaining information regarding mobile or desktop visitors.
- Gaining information regarding every page.
- Gaining information regarding the website’s overall traffic.
- Gaining information regarding the demographics of your website visitors.
All of this above information is highly required in not only evaluating your website’s performance but also improving it simultaneously as well – with the help of a top SEO company in Gurgaon. It doesn’t matter which industry your business is in because using the relevant tools to improve your website’s performance will always do more good than harm. Thus, This is one of the quickest as well as the most used marketing tools of today – used by top SEO services companies in Gurgaon.
How To Set Up Google Analytics?
1. Set Up Your Google Tag Manager Account
Before you set up your Google Analytics, you need to set up your Google Tag Manager account first – with the help of SEO companies in Gurgaon. Setting this up is free and can be done here: https://marketingplatform.google.com/about/tag-manager/
Google Tag works by taking information from your website and sending to platforms such as Google Analytics and Facebook. You can save your time by easily updating and adding tags to your Google Analytics set up code, without writing the code manually.
2. Set Up Your Google Analytics Account
Next, you need to set up your Google Analytics account separately – which is also free of cost – with the help of an online marketing company in Gurgaon. You’ll be receiving a unique ID number, which will be associated with your data as well as your website. Be sure to not share this ID publicly.
3. Use Your Google Tag Manager To Set Up Your Google Analytics Tags
You need to integrate the information from both of these accounts into one – with the help of link building services in Gurgaon. Therefore, you’ll need the ID number that you had obtained from setting up your Google Analytics and use it to integrate both platforms. When you’ll start creating tags for Google Analytics, be sure to use the ‘Universal Analytics’ option, which will provide you with a wider range of audience reach.