Mobile Campaign optimization :Mobile advertisers do the mistake of thinking that simply by purchasing some cost-per-click (CPC) advertising, the clicks will soon come and the sales will soon roll in.
But, the reality is more complex. Without a smart strategy and a compelling advertisement, your mobile advertising campaign might cost more than it’s worth – or fail your expectations.
To get the best out of your CPC mobile advertising campaigns, you need to think with some different strategy and opportunities of the mobile advertising mode.
CPC services like Google’s Admob serve up ads to mobile users based on a combination of the click-through rate (CTR) of your ad and the per-click bid that you make. So if you want to maximize your advertising budget, you need to build a performance oriented ad that will help you to cost cut you’re spending.
A few ideas for how to build a better mobile ads which will attract the users and achieve higher CTRs the mobile ads are relatively small and cheap to produce, it’s easy to create multiple versions of the same basic concept. Add different elements and combinations and snatch them until you find out which version is the best. The most cultured mobile advertisers sometimes test hundreds of different combinations of text, images, targeting, and offer in an attempt to optimize the campaigns even the least adjustment in the font, text size, or type of image can make the difference between achieving a click-through .You don’t need a big budget for testing the mobile ads, and even the smallest developer can benefit from testing. A common model for this kind of mobile advertising testing. For example, you could try one mobile ad that compares several different versions featuring different sizes of your company logo, different font sizes, different font colours or offer headlines. It might be surprised at the large results that can come from minor changes.
Play where you can win: Sometimes it is better to be highlighted and try to want huge in terms of appearance, but the reality is that it’s hard to compete with an established blockbuster product. Be honest in evaluating where your marketing money can have the biggest impact. In its place of taking a scattershot approach to your mobile advertising budget, take a focused approach based on a specific strategy. Focus on targeting a few countries, categories or markets with a high level of commitment rather than spreading your ad spend around to too many places.
Mobile advertising design is often a matter of keep these ads to simple and try to Give the small space on a mobile device screen, and the limited window of time to engage the user’s attention, it helps to have a simple call to action, use no more than 5-6 words on your banner, pick a few bright colors that signify your brand and call care to your advertisement. And again, keep testing multiple versions to see what your audience is responding to analyze the result. The biggest benefits of mobile advertising are that it gives you a great deal of brightness into the data. Advantage of every opportunity that you have to capture data .You can find out what is working, and adjust as you go along. it is beneficial to focus on a small set of ads that you can optimize over time rather than bite off more than you can chew and target every country with a range of ads.
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